A Leading Aluminum Manufacturer in India Implements a Distribution Management System (DMS)
Overview
About Customer
India’s prominent aluminum manufacturers, known for their extensive product range and nationwide distribution network, have successfully implemented a robust Distribution Management System (DMS) to streamline dealer operations, enhance supply chain visibility, and improve order fulfillment across their ecosystem.
Manufacturing
India
5000+ employees
Challenges
Business Challenges
One of the key challenges was the lack of real-time visibility into stock levels and sales across distributors and retail outlets, leading to inaccurate demand planning and frequent stock imbalances.
Lack of Real-Time Visibility
The company struggled with limited visibility into distributor and retailer stock levels, leading to inaccurate demand forecasting and inefficient replenishment cycles.
Delayed Order Processing
Orders were being managed manually, resulting in slower processing times, frequent errors, and missed delivery timelines.
Inconsistent Sales Data
Tracking secondary sales was fragmented and delayed, preventing the company from understanding true market demand and channel performance.
Inefficient Incentive Management
Distributors and dealers faced confusion due to manual handling of schemes, discounts, and incentive programs, often leading to disputes and dissatisfaction.
Solutions
Our Solution
Solution focused on end-to-end digitalization, seamless integration, and actionable insights. Key solution components included:
- Deployed a unified digital platform to manage the entire distributor lifecycle, from onboarding and inventory management to order tracking and claim settlements.
- Enabled real-time tracking of distributor and retailer stock levels, sales data, and order status to improve supply chain responsiveness and reduce stock imbalances.
- Streamlined order placement, approval, fulfillment, and dispatch processes, reducing turnaround time and manual errors.
- Captured secondary sales data directly from the channel, enabling accurate market demand forecasting and performance monitoring.
Key Benefits
Customer Benefits
The implementation of a modern Distribution Management System (DMS) delivered measurable improvements across the aluminum manufacturer’s entire distribution ecosystem.
- Improved transparency into stock levels, sales trends, and order status enabled faster decision-making and proactive inventory planning.
- Automation reduced manual effort and errors, resulting in faster order processing and improved delivery accuracy.
- Capturing secondary sales data allowed for better forecasting and alignment between production and actual market demand.
- Self-service tools and transparent scheme management improved distributor satisfaction and loyalty.
- Centralized workflows and seamless ERP integration minimized duplication of tasks and enabled smooth coordination across departments.
Insights
Key Results
The implementation of the Distribution Management System delivered strong, data-backed results across the aluminum manufacturer’s supply and distribution operations.
20%
Reduced stockouts and overstocking with improved inventory visibility helped balance supply across regions.
35%
Increased distributor satisfaction for faster claims, and better scheme transparency enhanced partner engagement.
40%
Minimized manual errors in order management and scheme processing.
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