Saudi Paint Manufacturer Scaled Service Operations with FSM

About Customer

One of Saudi Arabia’s most established paint manufacturers has grown into a powerhouse of innovation and quality, with a production capacity of over 400,000 tonnes annually and a retail presence of more than 650 active showrooms. To overcome these growing pains, the company adopted a robust Field Service Management (FSM) solution that centralized and digitized its entire service lifecycle.

Industry

Manufacturing

Region

Saudi Arabia

Company Size

5000+ employees

Business Challenges

The company faced growing hurdles that directly impacted customer satisfaction and operational efficiency.

Manual Field Coordination

Technician dispatching relied on phone calls, spreadsheets, and siloed communication, making it difficult to assign the right personnel quickly or respond to urgent service requests.

Lack of Real-Time Job Visibility

Supervisors had limited insight into field technician activity or job progress, leading to delays, duplicated efforts, and inconsistent service quality across regions.

Inefficient Service Documentation

Service reports were recorded manually and submitted post-visit, often resulting in errors, misplaced paperwork, and delayed billing cycles.

Frequent Missed Appointments

Without a centralized system to manage workloads, double bookings and miscommunication with customers became common, damaging brand credibility and trust.

Our Solution

To address the operational inefficiencies and service challenges across the company’s growing field network, we implemented an intelligent, cloud-based Field Service Management (FSM) solution tailored to the needs of a high-volume manufacturing and retail enterprise.

  • Replaced manual scheduling with a dynamic, automated dispatch system that assigns jobs based on technician skill sets, availability, location, and urgency, ensuring faster response times and better field utilization.
  • Enabled mobile access to job details, customer history, technical documents, and digital checklists, empowering them to complete tasks efficiently and submit service reports instantly from any site.
  • Live visibility into ongoing service calls, technician routes, job completion status, and SLA adherence, enabling proactive coordination and rapid issue resolution.
  • Paper-based service logs were replaced with digital reports and automated workflows, streamlining documentation, approvals, and billing while ensuring accuracy and compliance.
Our Solution​
Customer Benefits​

Customer Benefits

The implementation of a robust Field Service Management solution brought measurable improvements across the company’s nationwide service operations, turning field service into a competitive advantage.

  • Full visibility into field operations, job progress, and technician performance across all active locations.
  • Instant access to service history, tools, and inventory data, resulting in more problems being resolved on the first visit.
  • Digital documentation and automated workflows reduced administrative burden, eliminated errors, and accelerated the invoicing cycle.
  • Consistent, prompt, and professional service delivery improved client experience and trust, especially among industrial and retail partners.
  • Operate more independently and confidently, with mobile tools that guide them through tasks and allow them to collaborate seamlessly with headquarters.

Key Results

The deployment of the Field Service Management solution delivered strong, measurable outcomes across the organization, driving both operational efficiency and customer satisfaction:

20%

Improved response times, reliable service, and seamless communication led to significantly higher feedback scores from clients.

40%

Reduced service request-to-resolution times through dynamic scheduling and real-time technician tracking.

60%

Faster invoicing cycles and automatic job completion triggers streamlined billing, reducing turnaround times from days to hours.

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